Hi, I'm Hana.
After 6 years in a digital agency, I moved to freelancing as Data Consultant.
I transferred from web and mobile analytics to thinking about how to measure much harder things, such as impact or alignment with your company mission. I also exchanged Google products for Python for a while.
Do you measure engagement rates? Product scores? Customer satisfaction? How about something beyond that? What things matter and how to measure them? I would like to discuss it on networking breaks or you can schedule a call with me.
How can I help you?
I can offer feedback on your company processes. External opinion can always provide some new tips for improvements.
I'm interested in in-depth examinations on how your KPIs capture the really important goals, especially those expressed in your company's mission.
I can think with you or even offer a workshop to find some relevant and more precise metrics outside of the world of digital analytics. Beyond the clicks. My approach is based on Hubbard's book: How to measure anything.
If you're interested, you can schedule a meeting with me here:
Or see you at MeasureCamp Nordic!
My measurecamp experience
It started in September 2015, the first Measurecamp Czechia was held in our company in Prague and one of the organizers was my colleague Lukáš Čech.
We grew bigger, so next MeasureCamp in Prague, Czechia 2016 was held in Avast. My first talk there was about "Mobile apps measurement".
2017. Another MeasureCamp in Prague, Czechia.
In 2018, there was a MeasureCamp in Brno, Czechia and I joined the organization team.
In 2019 I've been to awesome Measurecamp Amsterdam. (My story in Czech is here on Medium.) I've led a discussion session about "Communication on data projects".
There was also MeasureCamp in Prague :) I had a talk about "Firebase and BigQuery and DataStudio usage for Mobile App measurement" with my colleague, Leona. (Report in Czech here.)
In 2019 we visited Measurecamp Copenhagen. (You can read our story in English on Medium.) I've led a discussion session about "How to ask good questions you want to answer with data."
In 2020, I've been to Superweek. We also organized our next MeasureCamp in Brno. I had a talk about "Mistakes to avoid in data analysis" and "Summary of Superweek 2020".
In 2021, I was at my first virtual MeasureCamp: MeasureCamp North America.